FAQ

Sponsor Spy is a searchable database that tracks brand deals across TikTok and Instagram. It lets you “spy” on sponsorships other creators are landing so you can pitch smarter, spot trends, and build your own profitable brand partnerships.

Sponsor Spy is for content creators. Particularly micro, mid-tier, and full-time influencers, who want to grow their brand deal income and take control of their outreach instead of waiting for offers to come to them.

By showing you real, recent deals between brands and creators in your niche, you can:

• Identify which brands are actively spending
• Reverse-engineer successful pitch styles
• Tailor your outreach with data-backed confidence
• Avoid relying solely on management or inbound emails

Sponsor Spy currently tracks TikTok and Instagram brand partnerships. You can filter by platform to focus on the space you create in most.

We focus on creators from the UK, US, AU & CA across a wide range of niches (beauty, fashion, fitness, tech, travel, etc.). Brands range from small brands to global names, if they’re paying creators, we’re tracking them. You're currently on the Sponsor Spy UK website: view the other sites here: XXXXXXXXXX

New sponsored content is added daily. Typically between 20–50 new additions to the database per day, curated and verified manually to ensure accuracy.

Yes. You can browse an A–Z list of brands and creators, or search directly. You can also filter by platform, industry, creator size, and region.

Absolutely. Filters include:

• Brand Names
• Creator Names
• Brand Industry (e.g. Beauty, Fashion, Tech)
• Platform (TikTok or Instagram)
• Creator Size (Nano, Micro, Macro, Mega)
• Content Format (if applicable)

Yes! With a paid subscription you can track your favourite brands and creators so you never miss when they land or run a deal. You can add any filter whether it be a particular brand, creator, niche, platform, location etc. to your watchlist. Your watchlist alerts are sent via e-mail, directly to your inbox.

Yes! We send you watchlist alerts via e-mail updates. Also, any brand reports, campaign reports or industry reports are also sent via our e-mail newsletter (which you can opt out of anytime but we're pretty sure you won't 😉).

Sponsor Spy is fully mobile-optimized for web use. A dedicated app is under consideration based on demand.

$49/month, cancel anytime. Your subscription gives you full access to all creator and brand deal data across both TikTok and Instagram.

Yes, we have a 7 day free trial. But we also post sneak peeks and breakdowns on our social media regularly. You can also cancel anytime with no commitment.

Yes. Your subscription is month-to-month, and you can cancel at any time.

We generally don’t offer refunds for past billing periods, but reach out if you believe there’s been a mistake or issue.

Annual discounts and team pricing are coming soon. If you’re an agency or creator team, contact us directly for custom pricing.

Sponsor Spy is 100% legal. We curate publicly posted brand deals and sponsorships visible on TikTok and Instagram, no private data is used or scraped.

No. The tool is private, your activity is not visible to creators or brands.

Yes, we use modern security practices to protect your data. We do not sell or share your personal information.

Yes, while the platform is built for creators, agencies and brand-side marketers have also found value in identifying competitor campaigns and active creators.

Use the brand’s recent deal data as fuel. Reference previous partnerships, suggest content in a similar style, and highlight how your audience aligns with their goals. Our free community resources also offer pitch templates.

Yes! Included with your subscription is access to outreach templates, pitch breakdowns, and ongoing creator strategy tips.

Absolutely. Sponsor Spy gives you visibility and leverage. Many creators use it to guide their manager’s pitching strategy or negotiate better deals.

Of-course! Sponsor Spy shows you what’s possible. It helps you understand what types of deals are being done, how creators your size pitch themselves, and what brands to start building relationships with.

You’d spend hours manually hunting deals. We do it for you. In a clean, filterable, searchable format so you can focus on action, not research.

Possibly, we’re currently focused on TikTok and Instagram. YouTube and other platforms may be added based on user demand.

Eventually, yes. But for now, we focus on English-speaking creator markets where influencer marketing is most mature and transparent.

Yes, agencies use it to scout creators, monitor competitor brand activity, and support their outreach planning.

Yes, team plans are available for agencies and brands. Contact us for custom pricing.

Email us at support@getsponsorspy.com or use the contact form on our site. We typically respond within 24 hours.

Follow us on TikTok and Instagram: @getsponsorspy for campaign breakdowns, deal alerts, and marketing tips.